Virtual staging statistics 2026

A sourced snapshot of what staging does to a sale, what virtual staging costs, and where the market is headed.

According to the National Association of Realtors and the Real Estate Staging Association, staging helps buyers visualize a home, is linked to faster sales, and can lift offers. Virtual staging delivers most of that benefit at a fraction of the cost of physical staging.

• Staging helps buyers picture a home as their own (NAR).
• Staged homes are associated with faster sales (RESA).
• Virtual staging can be up to 99 percent cheaper than physical staging.
• AI virtual staging turnaround is about 60 seconds versus days for physical staging.